PHILOSOPHY | Clarity on “The What”
Your brand reputation is the bridge upon which your message travels
Branding is all about bridging the perception gap
PHILOSOPHY | How are brands built?
A reputation is built by touching people’s lives
That’s why we call them touch points and impressions
PHILOSOPHY | How does branding affect the sales funnel?
The better the impression, the fewer touch points needed to win someone’s trust
This is the REAL reason a great brand is a sales person’s greatest asset
PHILOSOPHY | How can I justify an initial investment?
That’s how good branding affects your bottom line—It’s addition by subtraction
You’ll have more money in hand by reducing cost per conversion
PHILOSOPHY | A Business Case for “Why”
The primary purpose of great branding is to save money
By earning trust faster, every aspect of marketing costs less
PHILOSOPHY | What’s the financial impact of branding?
Imagine not being disgusted by your marketing ROI
Not to mention employee retention, AND lifetime customer value
PHILOSOPHY | Why fix something if it’s not broken?
Your brand is not neutral;
If it’s not working for you, it’s working for your competition
If you see branding as a colorful signature, your brand is a lazy employee
PHILOSOPHY | What’s the rush?
At some point, someone is going to set you up to fail
Don’t let that someone be you
Invest in your legacy now
PHILOSOPHY | Where do we start?