Vines & Pines | Rebrand and Web Dev
Design
DELIVERABLES | Naming, Brand Strategy, Brand Identity Design, Art Direction, Web Design, Ecommerce Development, Copywriting, Email Marketing Automation
Vines & Pines
When I was first approached by this mom & pop business, I visited their nice suburban home expecting to find a sewing machine and a dream. Instead, I rounded the corner down the stairs into the sprawling basement and was greeted by 5 rooms filled to the ceiling with inventory and the steady hum of over $80k in industrial machinery strewn about the bustling production area.
The owner and principal operatorJanice had developed a sensational reputation for customer service and high-quality products, which was actually a big problem.
JANICE had that reputation, not the business. In fact, her customers didn’t even really know the original name of the business, JMW Designs.
So after an initial audit, I proposed a full overhaul in 3 phases.
Rebrand.
E-commerce.
Marketing Automation.
And that’s exactly what we did. I named and developed the Vines & Pines brand identity, designed and developed a full-featured e-commerce website, and integrated and programmed several automated marketing channels.
Visit the Site →
Re-Naming
Brand marks & related collateral
Full visual identity
Full stack e-commerce web design and development
Custom email template development
Automated email marketing
3rd party website extensions and integrations
Copywriting and marketing messaging
Ongoing strategic consulting