The Giving Keys | Store Launch Video

Creative

DELIVERABLES | Brand Positioning, Interviewing, Script Writing, Voice Over, Assisting Editing

 BRAND VIDEO | Store Launch Video

The Giving Keys creates inspirational jewelry designed to eventually be given away to someone else who needs that inspiration.

They are also a nationally acclaimed, for-profit business that provides jobs for people transitioning out of homelessness.

They create inspirational jewelry designed to eventually be given away to someone else who needs that inspiration.

I was approached by a contract videographer about partnering on creating a video showcasing and promoting the launch of their first-ever retail store.

It represented an interesting shift for the business as they slowly begin to roll out their rebrand and take some baby steps into opening retail brick and mortar stores. Although their products are sold in over 1,400 boutiques and via wholesale accounts, to that point they had only employed people transitioning out of homelessness to help in their production and distribution center.

This new chapter could mean hundreds of jobs teaching transferrable skill sets all over the country. And I was proud to play a small part in it.

I handled wrangling the storyline and cutting together the interview footage as well as writing and recording the voiceover for the video.

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